Why subscribe?

I’m building something different. This isn’t just another newsletter. It’s a front-row seat to how I’m building a high-leverage, AI-integrated consultancy from the ground up. If you’ve ever wondered what it looks like to go from solo operator to building a calm, premium business, this is the place.

My journey

In 2023, I left my full-time job and launched AuthorityPlug, a productized consulting model that taught me everything about velocity, systems, and the importance of tight offers. But I outgrew it. What I wanted next was less volume, more depth, and a business that reflected the kind of strategic work I love to do. That’s where BOFU.ai comes in. This isn’t about scale for scale’s sake. It’s about focused, bottom-of-funnel content that drives real pipeline. And now, I’m building it publicly.

What i’m sharing with you

If you’ve followed my work, you know I publish a lot on LinkedIn, but this is where I get to go deeper. In this space, I’ll be share things like:

• behind-the-scenes breakdowns,

• pre-built BOFU workflows

• strategy templates,

• real-time lessons from running a consultancy

And the prompts I’m refining as I work with clients. People have asked for this for months. Here is where I finally give it all structure.

What’s Coming

This isn’t just essays. You’ll get breakdowns of my frameworks, access to live workshops, walkthroughs of how I’m building BOFU.ai, and ways to plug into what I’m doing—whether that’s joining a cohort or licensing a BOFU workflow. I’ll be sharing the same strategy I use with clients paying me five figures a month. And if you're a paid subscriber, you’ll get even closer access.